Just like the other
industries, the hospitality industry is also slowly making its way out of the
economic downturn. In order to achieve
its growth targets, the industry will have to infuse new energy into its
building blocks. The players are busy
preparing new strategies to reverse the declining trajectory. No doubt, cost containment will play an
important role in revival process, but the focus of the hospitality companies
will also be on value addition. Both
these aspects of revival strategy can be adequately supported by
outsourcing.
As value creation demands
automation and IT support, these two functions will be outsourced in a big way. The hospitality industry, in particular,
relies heavily on sales and customer retention for its growth. Interestingly, both these areas are well
covered by the outsourcing industry; therefore, the hotel and travel industry is
likely to (and should) outsource reservations and customer service more
aggressively than ever.
So, the business processes
that will be outsourced by the hospitality industry in the time to come are:
Information Technology
(IT):
Big hospitality players usually lack integrated systems for most of them
have come up as a result of big mergers.
Every individual company in this industry has its own system that needs
to be merged with other constituent companies.
This merger of systems has been pending for a long time due the cost
factor involved. However, to enhance the
delivery of products and services, an integrated IT platform is a
prerequisite. So, in an effort to get
more efficient technology, hospitality players will be looking for offshore IT
service providers. Fortunately, there is
enough IT talent available in countries like India that can cater to the
demands of those in the hospitality industry.
In a way, the demand and supply equation in this area is perfect and
hence an increasing number of IT projects will find their way to offshore
locations.
Reservations: Every
hospitality company, be it a hotel group or a travel agency, relies heavily on
the volume of sales. For this job, they
need experienced reservations specialists.
To increase their sales, hospitality companies have to employ adequate
number of resources which proves to be a rather cost prohibitive exercise. However, by outsourcing this function,
companies can not only meet their sales targets, but can also save cost. So, an increasing number of airline, travel companies
and hotel chains will take advantage of this opportunity in the time to come.
Customer support: Customer retention is very critical for the growth of
a hospitality company. These players
cannot get repeat customers unless they deliver excellent after sales
service. As a whole, customer support
involves a lot of sub-processes ranging from refunds, cancellations to customer
service. Interestingly, the outsourcing
industry has an impeccable track record of delivering on these attributes. The
hospitality industry will realize this capability of the outsourcing industry
sooner than later and will increasingly outsource customer support functions to
offshore locations.
Finance and Accounts: Another
key area where the hospitality industry can cut cost and at the same time get
good result is finance and accounts.
These functions have been successfully outsourced by other industries as
well. It is a back office function that
can be controlled remotely through automation tools. Therefore, outsourcing of finance andaccounts will also witness a surge in the near future.
By outsourcing these
functions, the hospitality industry will not only save cost, but will also add
value to its bouquet of services.








